Information sharing and dissemination goes to the heart of what legal information professionals do, so why has it taken so long for legal business development teams to use the information we can generate? It seems the tide is finally turning. A recent webinar confirmed that a combination of internal and external information - and clever use of data - is needed to make the shift from a reactive to predictive marketing strategy.
The blurb for the webinar “The modern CMO: Advancing marketing from reactive to predictive” stated that “Chief Marketing Officers who modernise business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire client lifecycle, making that data transparent, and developing insights that drive better decision making across the board.”