What is branding, and why is it important to library services (especially during COVID-19)?

Are you out of sight, out of mind? Your library and information services are currently operating away from a physical space within a building, so how...

COVID-19: The second bounce of the ball

My last post, about trying to predict what products are going to sell well in this environment made me want to re-read one of my all-time-favourite...

COVID-19: What are people buying during this pandemic?

Predictions from our marketing expert, which was first published on LinkedIn. 

COVID-19: 6 tips for marketing through a recession

This is the second in Roberto's series of marketing blogposts. We can all benefit from his expertise in these challenging times. Read on for analysis...

Is it true that marketing during a downturn is good for business?

Marketing is typically one of the first items to be slashed by management in hard times. During the 2008 recession I received an instruction from my...

Librarians as content creators: Are you an untapped resource?

I want to convince you that you should be involved with creating content. Why?

Vable’s Top 7 Most Popular Blog Posts in 2019

Here we are again, bouncing into a brand new year and towards a new decade!  The Vable team is currently finalising our product development Roadmap...

How do I differentiate myself using current awareness?

The final case study that I presented at the KMInsight Legal Libraries 2019 event illustrated how aggregated current awareness can be used by firms...

CMOs: Why it pays to collaborate

Information sharing and dissemination goes to the heart of what legal information professionals do, so why has it taken so long for legal business...
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