Blog - Improve your Current Awareness Strategy

Vable’s Top 7 Most Popular Blog Posts in 2019

Here we are again, bouncing into a brand new year and towards a new decade!  The Vable team is currently finalising our product development Roadmap for 2020 and I am happy to report that the future of current awareness and news aggregation is bright and exciting. But as is traditional in January, let’s take a brief look back at 2019. 

We attended various key legal information and marketing conferences in different capacities; exhibitor, delegate, and speaker. For me, last year was all about communications, connections and conversations,  which was reflected in our stories from Vable’s current awareness strategy blog. Enjoy catching up with 7 of our most popular posts from 2019.

Topics: Business development Team Vable Communications Inspirational Librarians

How do I differentiate myself using current awareness?

The final case study that I presented at the KMInsight Legal Libraries 2019 event illustrated how aggregated current awareness can be used by firms to differentiate themselves. As I said here and here, my overall talk theme was ‘how can we use tech to empower the legal librarian role and unlock value’. As always, every information solution depends on the organisational context. 

Topics: Current awareness Business development Communications

CMOs: Why it pays to collaborate

Information sharing and dissemination goes to the heart of what legal information professionals do, so why has it taken so long for legal business development teams to use the information we can generate? It seems the tide is finally turning. A recent webinar confirmed that a combination of internal and external information - and clever use of data -  is needed to make the shift from a reactive to predictive marketing strategy. 

The blurb for the webinar  “The modern CMO: Advancing marketing from reactive to predictive” stated that “Chief Marketing Officers who modernise business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire client lifecycle, making that data transparent, and developing insights that drive better decision making across the board.”

Topics: Event Business development Training

Why your information service is the key to your law firm’s success

Your organisation’s success depends on information and, without an efficient flow, organisations face insurmountable challenges. The legal information function knows how much time and money is saved by using the right tools for the job. But how can we ensure the rest of the firm does? What opportunities are you missing out on, and what might this look like in practice? 

Topics: Technology AALL Business development Research Business strategy

How do I maximise client engagement with our law firm’s newsletters?

A recent post on business development for law firms stated, “law firm newsletters are a lot of work. And honestly, I don’t know any firm that does them well. In fact, you probably should not send a boring newsletter stuffed with tidbits about your firm’s new staff members and sales pitches”. We couldn’t agree more.

Topics: Technology News Current awareness Business development

Atlanta: Your Vable Guide to #LMA 2019

My colleague Emily is looking forward to welcoming LMA Conference attendees to her vibrant and historic home city of Atlanta. Many world famous politicians, civil rights giants, sports personalities, artistic and literary figures have called this city home - but there is always space for the visitor to unwind, relax, and enjoy. Here is the ultimate insider’s Guide to Atlanta!  

  
Topics: Event LMA Business development Team Vable

4 Questions legal marketeers should ask about content

Content curation has been the epitome of cool for some time. From collections of fashion and literature, to online shopping and YouTube channels, anyone can curate anything. If the curator is an influencer, they can disrupt traditional marketplaces. For instance, the art world once believed that collectors would never buy paintings based on an online image.

Topics: Event LMA Business development Social media Curated alerts My.Vable

LMA 2019 - Vable's pick of key sessions

We all know how important it is to attend the right conference and we are excited to announce that Team Vable will be at LMA 2019. To help you navigate through this fascinating conference, we have highlighted some interesting and juicy sessions which match up with the LMA Body of Knowledge domains - enjoy our overview!

  
Topics: Event LMA Business development Legaltech Team Vable Business strategy

How to get everyone involved in your BD strategy

Marketing & business development (MBD) and client relationship management (CRM) are central to the ongoing growth and success of any organisation. After my conversation with the in-house lawyer, I was inspired to turn to another friend - let’s call her Fatima - for insight into the role of the legal business development specialist, and how it has changed.

Topics: Collaboration Competitive intelligence Business development Business strategy

5 Ted Talks to get clients & end-users engaged

Successful client engagement is about making connections. With this in mind I want to talk about engagement marketing in a more interesting and creative way. It is broadly defined as ‘the use of strategic, and resourceful content to engage people, companies, or brands in order to create meaningful interactions over time’.

Topics: Collaboration Business development Vable Connect Communications