Blog - Improve your Current Awareness Strategy

5 Ted Talks to get clients & end-users engaged

Successful client engagement is about making connections. With this in mind I want to talk about engagement marketing in a more interesting and creative way. It is broadly defined as ‘the use of strategic, and resourceful content to engage people, companies, or brands in order to create meaningful interactions over time’.

Topics: Collaboration Communications Business development Vable Connect

In-house legal departments: dynamic disruptors?

As an information professional I am fascinated by the way in which information spreads across an organisation. And - as far as information management is concerned - I’m always keen to learn more about different sectors and industries. Take in-house legal departments, for example: legally qualified people fulfilling a vital role in their company’s long-term success. In my mind, a function which filters information in a similar ways to law libraries.

Topics: Legaltech Collaboration Business development Vable Connect

Challenge the status quo: Build better client relationships in 2019

Why fix what you don’t think is broken? Once upon a time a single organisation-wide internal newsletter was good enough. However it is increasingly apparent that basic daily alerts are old-fashioned and inadequate. Not only that, but businesses need to connect and collaborate with their clients. One way of doing this is through easy-to-manage, intelligent, and targeted news updates.

Topics: Legaltech Vable Connect Communications Current awareness Collaboration Business development Competitive intelligence

"Legal Upheaval" by Michele DeStefano (book review)

We live in a hi-tech world where even the simple act of reading can depend on electronic devices. You catch the news on your mobile or tablet; reading for pleasure might mean a Kindle; and longer articles perhaps become ‘TL;DR’ because of service interruption. Imagine the pleasure then, of a picking up a book. Michele DeStefano’s 2018 hardback has been a constant travel companion and physical reminder of the nebulous world of legal innovation.

Topics: Legaltech Book Review Collaboration Business development

What management skills do you need to run a library?

Most professional jobs require at least an element of management, and being a librarian is no exception. Yet, according to Ken Haycock, few beginning Library and Information Science students will say they want to be managers or leaders in the field. What’s more, many LIS graduates also complain1 that they lacked training and education in management during their studies, while others say2 that management modules that were offered but they were not required. So what training would LIS students need to feel qualified to be library managers?

Topics: Business skills Financial management Business strategy Business development

Performing in-house outreach: Marketing the library within your organisation

You already know that your library can offer other departments within your organisation invaluable help. But do they know that?

Topics: Business development Collaboration Communications Training

If clients aren’t asking for it, you’re not getting it

If clients aren’t asking for it, you’re not getting it. Or so the saying goes. There is currently much talk in the industry saying that the legal sector has hit a wall when it comes to driving forward change. Law firms are waiting on clients to push them to change, whilst, in contrast, clients seem to be waiting on law firms to be proactive or change in response to market pressure (D. Casey Flaherty, 2016).

Topics: Change management Legaltech Business development

Library and marketing: On friendship and competition

We’re seeing a growing trend towards a closer alignment between the marketing department and library teams as the two functions come to work together. Admittedly, this isn’t a particularly new trend but it is certainly one that is here to stay. Yet, even after years of discussing the benefits of collaboration, we are still learning how to make our businesses more competitive.

Topics: Business development Communications Collaboration Research Competitive intelligence

Smart collaboration – The winningest strategy of all

When I was asked to write this guest blog about the relationship between marketing and the library in law firms, I admit I was exhausted by the idea. Haven't we done this enough?  Don't we already know that marketing and the library should be working together to uncover intelligence, develop client insights and keep the lawyers in our respective firms market aware? But then, late last month (February 2017) LMA hosted a well-attended webinar entitled 'Library and Marketing: Why Can’t We be Friends?' so, maybe it is not yet a concept I should take for granted. Clearly I am an early adopter of this concept, one I have been practicing for at least a dozen years. And so, I write this blog – highlighting why we should not only be friends, but also strategic allies jointly aimed at increasing profitability for our firms and job satisfaction for ourselves.

Topics: Business development Collaboration Communications Competitive intelligence Event Technology LMA Guest Post

4 Legal marketing tools your competitors are using to stay ahead

So I hear you’re a marketing superstar. You’re doing every single thing within your power, and knowledge, to keep your firm’s marketing in tip top shape. You’ve been writing numerous blog posts and email campaigns for your target audience. Your social media is all pre scheduled throughout the day. You are an organised marketing machine. Though, wait a second. There’s something missing here. Your competitors are still managing to stay one step ahead of you. How are they doing it? Luckily the team here at Linex have got their spy glasses out to give you a sneaky peek at your competitors’ legal marketing tools.

Topics: Technology Automation Competitive intelligence Business development Media monitoring Legaltech