4 legal marketing tools your competitors are using to stay ahead

Congratulations, you’re a marketing superstar! You’re doing everything to keep your firm’s marketing in tip top shape. You've been reading Vable's...

Never underestimate the importance of your firm's website

Premium content aggregator sites like Vable are a great current awareness tool for library and information professionals. However the unprecedented...

The importance of current awareness in law post-COVID-19

The UK government is urging the nation’s workforce to return to offices and workplaces in central business districts. Since the start of August,...

What is library branding, and why is it important (especially during COVID-19)?

Are you out of sight, out of mind? Your library and information services are currently operating away from a physical space within a building, so how...

COVID-19: The second bounce of the ball

My last post, about trying to predict what products are going to sell well in this environment made me want to re-read one of my all-time-favourite...

COVID-19: What are people buying during this pandemic?

Predictions from our marketing expert, which was first published on LinkedIn. 

COVID-19: 6 tips for marketing through a recession

This is the second in Roberto's series of marketing blogposts. We can all benefit from his expertise in these challenging times. Read on for analysis...

Is it true that marketing during a downturn is good for business?

Marketing is typically one of the first items to be slashed by management in hard times. During the 2008 recession I received an instruction from my...

Librarians as content creators: Are you an untapped resource?

I want to convince you that you should be involved with creating content. Why?
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