Blog - Improve your Current Awareness Strategy

How do I maximise client engagement with our law firm’s newsletters?

A recent post on business development for law firms stated, “law firm newsletters are a lot of work. And honestly, I don’t know any firm that does them well. In fact, you probably should not send a boring newsletter stuffed with tidbits about your firm’s new staff members and sales pitches”. We couldn’t agree more.

Topics: Technology News Current awareness Business development

Atlanta: Your Vable Guide to #LMA 2019

My colleague Emily is looking forward to welcoming LMA Conference attendees to her vibrant and historic home city of Atlanta. Many world famous politicians, civil rights giants, sports personalities, artistic and literary figures have called this city home - but there is always space for the visitor to unwind, relax, and enjoy. Here is the ultimate insider’s Guide to Atlanta!  

  
Topics: Event LMA Business development Team Vable

4 Questions legal marketeers should ask about content

Content curation has been the epitome of cool for some time. From collections of fashion and literature, to online shopping and YouTube channels, anyone can curate anything. If the curator is an influencer, they can disrupt traditional marketplaces. For instance, the art world once believed that collectors would never buy paintings based on an online image.

Topics: Event LMA Business development Social media Curated alerts My.Vable

LMA 2019 - Vable's pick of key sessions

We all know how important it is to attend the right conference and we are excited to announce that Team Vable will be at LMA 2019. To help you navigate through this fascinating conference, we have highlighted some interesting and juicy sessions which match up with the LMA Body of Knowledge domains - enjoy our overview!

  
Topics: Event LMA Business development Legaltech Team Vable Business strategy

How to get everyone involved in your BD strategy

Marketing & business development (MBD) and client relationship management (CRM) are central to the ongoing growth and success of any organisation. After my conversation with the in-house lawyer, I was inspired to turn to another friend - let’s call her Fatima - for insight into the role of the legal business development specialist, and how it has changed.

Topics: Collaboration Competitive intelligence Business development Business strategy

5 Ted Talks to get clients & end-users engaged

Successful client engagement is about making connections. With this in mind I want to talk about engagement marketing in a more interesting and creative way. It is broadly defined as ‘the use of strategic, and resourceful content to engage people, companies, or brands in order to create meaningful interactions over time’.

Topics: Collaboration Business development Vable Connect Communications

In-house legal departments: dynamic disruptors?

As an information professional I am fascinated by the way in which information spreads across an organisation. And - as far as information management is concerned - I’m always keen to learn more about different sectors and industries. Take in-house legal departments, for example: legally qualified people fulfilling a vital role in their company’s long-term success. In my mind, a function which filters information in a similar ways to law libraries.

Topics: Collaboration Business development Legaltech Vable Connect

Challenge the status quo: Build better client relationships in 2019

Why fix what you don’t think is broken? Once upon a time a single organisation-wide internal newsletter was good enough. However it is increasingly apparent that basic daily alerts are old-fashioned and inadequate. Not only that, but businesses need to connect and collaborate with their clients. One way of doing this is through easy-to-manage, intelligent, and targeted news updates.

Topics: Current awareness Collaboration Competitive intelligence Business development Legaltech Vable Connect Communications

"Legal Upheaval" by Michele DeStefano (book review)

We live in a hi-tech world where even the simple act of reading can depend on electronic devices. You catch the news on your mobile or tablet; reading for pleasure might mean a Kindle; and longer articles perhaps become ‘TL;DR’ because of service interruption. Imagine the pleasure then, of a picking up a book. Michele DeStefano’s 2018 hardback has been a constant travel companion and physical reminder of the nebulous world of legal innovation.

Topics: Collaboration Business development Legaltech Book Review

What management skills do you need to run a library?

Most professional jobs require at least an element of management, and being a librarian is no exception. Yet, according to Ken Haycock, few beginning Library and Information Science students will say they want to be managers or leaders in the field. What’s more, many LIS graduates also complain1 that they lacked training and education in management during their studies, while others say2 that management modules that were offered but they were not required. So what training would LIS students need to feel qualified to be library managers?

Topics: Business development Financial management Business skills Business strategy