Blog - Improve your Current Awareness Strategy

The final case study that I presented at the KMInsight Legal Libraries 2019 event illustrated how aggregated current awareness can be used by firms to differentiate themselves. As I said here and here, my overall talk theme was ‘how can we use tech to empower the legal librarian role and unlock value’. As always, every information solution depends on the organisational context. 

“OK Boomer?” If you have been following Twitter over the past month or so, you’ll be aware that social media believes intergenerational differences remain as marked as ever. For example, Millennials mock Boomers for their nostalgia and typos; and Boomers assume Millennials are easily offended and self-obsessed. Despite the storm in a tea-cup feel to it, many publications -  FT, HBR, TED - are sharing serious research into the disparate group we call ‘Millennials’.

Creating engaging and powerful images and videos can be a real challenge for library and information people. Effective marketing relies on us making a real impact on social media and other communication channels. Our sophisticated and visually attuned audience wants to be entertained, inspired, educated, and informed - in new and interesting ways.

As proof that even the most text based, traditional areas of information are being visually transformed, City Law School has recently launched an inspiring website called TL;DR which aims to be a showcase for legal learning and communications focusing on alternative visual ways.

I had the privilege to speak at the KMInsight conference recently and thought that it would be helpful to publish an excerpt from my presentation. My overall theme was ‘how can we use tech to empower the legal librarian role and unlock value’ and my 3 case studies illustrated some of the challenges that organisations are facing due to information overload.

Maintaining and building trust with end-users remains an important issue for information professionals so this is my focus here. In my role at Vable I regularly share information so I need to know that my sources are reliable, trustworthy and well researched. The conference was an excellent opportunity to discuss ‘trusting one’s judgment’ in the face of a growing amount of 'fake news'.

In my previous post on legal tech sources I enjoyed demonstrating what I want to explain in this post. A recent Jinfo webinar got me thinking about the question of “How do you get relevant external content into your intelligence platform?” In short, the answer was ‘ask your information person’.

Team Vable get asked about content all the time; some questions are technology based and fairly clear-cut. But source assessment requires a certain level of specialist knowledge. Not only do you have to have an excellent understanding of your organisation’s underlying business goals, but also you will need to know which sources are relevant to their information needs.

I spend a lot of time curating the various law and tech community websites and blogs. In order to get the best legal tech current awareness alerts, you need to start with relevant and reliable sources. So when someone on Twitter asked for recommendations, I thought I’d share the contents of my search filter!

‘I was talking to someone interested in legal tech today who doesn’t come from a legal background, but is interested in what is happening. Does anyone have a single one-stop-shopping recommendation for an overview of the various things happening in this space?” @GTeninbaum 

Here is a list of some of the leading sources/publishers I aggregate for use in my newsletters. Although it depends on what the reader wants, and what type of content they are after, some of these may prove valuable to people:

There has been plenty of Twitter discussion recently about mentoring in the library and information profession - especially amongst those working towards fellowship of CILIP. This is a challenging topic for library and information people working in the commercial sector because organisational structures vary wildly. This difference was apparent in the various sessions at the IFLA CPDWL Satellite Meeting 2019, and it was interesting to learn what approaches people were taking. 

I combine two lots of session notes in this post; (1) librarian mentoring and (2) the Italian experience with CPD and Massive Open Online Courses (MOOCs). These two are fundamentally linked because the development of people within - and those wanting to join - the profession is dependent on communication and shared learning experiences.

Whenever a group of information professionals gather to share ideas, I generally experience a shower of thoughts and an immediate stimulation of “the little grey cells”. The IFLA CPDWL Satellite Meeting 2019 in Zagreb was no exception. With its international outlook and 160 attendees across different LIS disciplines, as I predicted in my conference preview, I learned something new in every session.

Although I will return to the sessions on (1) mentoring, (2) online CPD and (3) the importance of political advocacy, there was one presentation that really caught my imagination. Lotta Wogensen from Malmö University Library shared her team’s experience of creating a librarian-curated exhibition space.

Information sharing and dissemination goes to the heart of what legal information professionals do, so why has it taken so long for legal business development teams to use the information we can generate? It seems the tide is finally turning. A recent webinar confirmed that a combination of internal and external information - and clever use of data -  is needed to make the shift from a reactive to predictive marketing strategy. 

The blurb for the webinar  “The modern CMO: Advancing marketing from reactive to predictive” stated that “Chief Marketing Officers who modernise business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire client lifecycle, making that data transparent, and developing insights that drive better decision making across the board.”