Blog - Improve your Current Awareness Strategy

How to get everyone involved in your BD strategy

Marketing & business development (MBD) and client relationship management (CRM) are central to the ongoing growth and success of any organisation. After my conversation with the in-house lawyer, I was inspired to turn to another friend - let’s call her Fatima - for insight into the role of the legal business development specialist, and how it has changed.

Topics: Collaboration Competitive intelligence Business development Business strategy

Challenge the status quo: Build better client relationships in 2019

Why fix what you don’t think is broken? Once upon a time a single organisation-wide internal newsletter was good enough. However it is increasingly apparent that basic daily alerts are old-fashioned and inadequate. Not only that, but businesses need to connect and collaborate with their clients. One way of doing this is through easy-to-manage, intelligent, and targeted news updates.

Topics: Current awareness Collaboration Competitive intelligence Business development Legaltech Vable Connect Communications

Techniques for competitive intelligence in the library and information environment

As information professionals we play important roles in their organizations’ competitive intelligence program, but often neglect applying that same rigor to our own information environments. Just like others in our organizations, librarians must understand precisely who their competition is, the library “owned” products and services provided to a client base, the words and mechanisms employed to persuade prospective clients, the degree of product/service satisfaction, and most importantly, the value your clients place on each.

Topics: Guest Post Competitive intelligence Organisational learning Business skills Business strategy

How to use Current Awareness technology to gain competitive advantage

Professional services organizations are in possession of specialized superior knowledge that their customers simply do not have, meaning that their main product is knowledge. It should come as no surprise, therefore, that their competitive advantage hinges upon the quality of knowledge within their organization. Knowledge must be timely, accurate, relevant, tailored and proactive. This is what will set you apart from your competition.

Topics: Technology Current awareness Competitive intelligence

Library and marketing: On friendship and competition

We’re seeing a growing trend towards a closer alignment between the marketing department and library teams as the two functions come to work together. Admittedly, this isn’t a particularly new trend but it is certainly one that is here to stay. Yet, even after years of discussing the benefits of collaboration, we are still learning how to make our businesses more competitive.

Topics: Collaboration Competitive intelligence Business development Research Communications

What if we thought of information as food?

To succeed in life, in fact to simply live, we need food to fuel our bodies. This food must be of sufficient quality and contain the right nutrients to nourish us appropriately and efficiently. Information works in a similar way - it needs to be prepared properly in order to fuel our businesses. So, what if we thought of information as food? In a 2012 TED talk, Technologist and Deutsche Bank’s Chief Data Officer JP Rangaswami1 posited just that.

Topics: Event Content management Competitive intelligence Fake news

Smart collaboration – The winningest strategy of all

When I was asked to write this guest blog about the relationship between marketing and the library in law firms, I admit I was exhausted by the idea. Haven't we done this enough?  Don't we already know that marketing and the library should be working together to uncover intelligence, develop client insights and keep the lawyers in our respective firms market aware? But then, late last month (February 2017) LMA hosted a well-attended webinar entitled 'Library and Marketing: Why Can’t We be Friends?' so, maybe it is not yet a concept I should take for granted. Clearly I am an early adopter of this concept, one I have been practicing for at least a dozen years. And so, I write this blog – highlighting why we should not only be friends, but also strategic allies jointly aimed at increasing profitability for our firms and job satisfaction for ourselves.

Topics: Technology Event Guest Post Collaboration Competitive intelligence LMA Business development Communications

The need for actionable content in a world of short attention spans

We live in a world of too much. Too much information, too much work, too much to do, too much time spent on things that are irrelevant.

Topics: Current awareness Competitive intelligence Curated alerts

Why our world would end if legal librarians disappeared

There is a common misconception that, as the online information age ploughs on everstrong, libraries are going to disappear forever. This sits in line with the perception that librarians require books in order to be needed and we are seeing the existence of print books steadily decline. Libraries and books are not one and the same. This concerningly common misconception is a manifestation of the lack of understanding of what a law librarian actually does - where they source their information from, how they manage and curate it and, ultimately, how it is delivered to their end users.

Topics: Competitive intelligence Legaltech Organisational learning Business skills

4 Legal marketing tools your competitors are using to stay ahead

So I hear you’re a marketing superstar. You’re doing every single thing within your power, and knowledge, to keep your firm’s marketing in tip top shape. You’ve been writing numerous blog posts and email campaigns for your target audience. Your social media is all pre scheduled throughout the day. You are an organised marketing machine. Though, wait a second. There’s something missing here. Your competitors are still managing to stay one step ahead of you. How are they doing it? Luckily the team here at Linex have got their spy glasses out to give you a sneaky peek at your competitors’ legal marketing tools.

Topics: Technology Automation Competitive intelligence Business development Media monitoring Legaltech