Blog - Improve your Current Awareness Strategy

4 Legal Marketing Tools Your Competitors Are Using to Stay Ahead

So I hear you’re a marketing superstar. You’re doing every single thing within your power, and knowledge, to keep your firm’s marketing in tip top shape. You’ve been writing numerous blog posts and email campaigns for your target audience. Your social media is all pre scheduled throughout the day. You are an organised marketing machine. Though, wait a second. There’s something missing here. Your competitors are still managing to stay one step ahead of you. How are they doing it? Luckily the team here at Linex have got their spy glasses out to give you a sneaky peek at your competitors’ legal marketing tools.

Topics: Technology Productivity Work smarter Automation Competitive Intelligence Marketing Media Monitoring

SLA NY 2015 Conference Presentations

Following on my write up of the SLA NY Chapter Conference and Expo, a list of presentations and documents used is now live on the chapter website.

Topics: Event Bigdata SLA Competitive Intelligence

Thank you Philadelphia and #AALL15

The great power of connection brought us all together in Philadelphia for this year's AALL Annual Conference (see what I did there?) for another fun and informative few days.

Topics: Event Collaboration AALL Library Competitive Intelligence

Twitter: Information Network

This is how Ev Williams, one of its founders, describes Twitter, taking its impact slightly beyond “social media” or “microblog”. Bearing in mind this definition: what do we make of Twitter as a research tool?

Topics: Bigdata Current awareness Competitive Intelligence

From data to intelligence in law firms

British company C24 Ltd have publishes a short write paper about business intelligence:

Topics: Technology Bigdata KM Work smarter Current awareness Attention Management Competitive Intelligence

More on CI in Law Firms

Staying on theme for recent posts, we share a 2-part series written for LTN, by Oz Benamram, Chief Knowledge Officer at White & Case, and Louise Tsang, Research & Intelligence Manager at Greenberg Traurig.

Topics: KM Current awareness Competitive Intelligence

How can I use Linex?

You have seen our website, so you know that Linex is generally used by Information and Library professionals, as well as business development teams, competitive intelligence managers, PSLs and more.

Topics: Technology KM Work smarter Current awareness Library Competitive Intelligence

The Latest in News Aggregators - Recap

Would you call me biased if I said we gave a great panel discussion at the ILTA Conference?

Topics: ILTA Event KM Current awareness Competitive Intelligence

Where work happens

Recently we took another quick look at the demise of the office space, as the general trend towards remote working grows. As the physical working space is changing, so is the virtual one. We have all heard (probably too much) of the "social enterprise", but what does it really mean? And is it really improving work performance?

My first reply to that is: it has to. There may be more experimentation required to find the perfect solutions, but remote working is happening and therefore we do need new ways to communicate.

In addition I firmly believe that working trends are continuously evolving in the endless pursuit for increased productivity and performance. There may be some trial and error involved, but the direction is maintained.

The truth is that even with all employees in the same office at the same time, communication is never perfect. We still will sit at our desks and send out a dozen emails to discuss a subject that would have taken a 5 minute conversation face to face. And if we rely too heavily on email for basic conversations, think of the other information we are ignoring by not having the appropriate push tools: team updates, corporate updates, files to be shared, meeting reminders, business intelligence, reporting, etc.

This isn't just about keeping informed: interaction is also important, especially in the Innovation department.

The above table is a Mckinsey study showing that social technologies can increase enterprise productivity by up to 25%. Not everybody agrees with the study's outcome, but perhaps it is a question of the new work tools becoming the norm, rather than part of "trying something new".

From personal experience: workflow has been improved and vastly simplified by tools like document-sharing sites, project collaboration tools, internal chat applications and good old web conferencing. I have made it a personal mission to minimise emails: it is a long-term mission, I'm beginning to see, but I will keep working at it.

I am a firm believer in these new collaboration and knowledge sharing tools, but I also think they are in infant stages, and it will take a couple of work generations for them to become the norm. Having said that: generations are becoming shorter too, so established new practices may still occur faster than we expect.

Agree or disagree with this assessment, the subject certainly can't be ignored.

Topics: Productivity Work smarter SaaS Competitive Intelligence