Adding the right content to your current awareness platform

In my previous post on legal tech sources I enjoyed demonstrating what I want to explain in this post. A recent Jinfo webinar got me thinking about...

Communications and the simple ‘Power of Asking’

Twitter is a reliable bellwether of organisational pre-occupations. With confidence, I can report that client engagement is trending in the minds of...

How can non-market intelligence help my organisation?

Competitive intelligence research is a standard requirement for most library and information professionals. Whether it’s a basic snapshot or in-depth...

How to get everyone involved in your BD strategy

Marketing & business development (MBD) and client relationship management (CRM) are central to the ongoing growth and success of any organisation....

Techniques for competitive intelligence in the library and information environment

As information professionals we play important roles in their organizations’ competitive intelligence program, but often neglect applying that same...

How to use current awareness technology to gain competitive advantage

Professional services organizations are in possession of specialized superior knowledge that their customers simply do not have. Their main product...

Library and marketing: On friendship and competition

We’re seeing a growing trend towards a closer alignment between the marketing department and library teams as the two functions come to work...

What if we thought of information as food?

To succeed in life, in fact to simply live, we need food to fuel our bodies. This food must be of sufficient quality and contain the right nutrients...

Smart collaboration – The winningest strategy of all

When I was asked to write this guest blog about the relationship between marketing and the library in law firms, I admit I was exhausted by the idea....
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