As an information professional, you’re essentially managing the current awareness component of the email inboxes of your entire organisation. It’s no easy task - but at least you can be grateful that you probably deal with more digital sources than hard copies.
That means less clutter on your desk, but is it any easier to keep track of the subscriptions you manage on behalf of your users? Although many email clients have created tools like filters and folders to try to keep up with the deluge of email we receive each day, these tools are piecemeal at best, and none are specifically targeted at the problems faced by librarians.
For example, a regular email tool won’t keep your user list up-to-date by syncing with your firm’s active directory - saving you money on email subscriptions that are priced per user. You could also save time and have greater visibility of what users are receiving by having a central management tool to add (and remove) users to all their relevant subscriptions in one location, with complete visibility of the subscriptions available.
Another way libraries may be losing value is by sending paid-for newsletters to people who simply aren’t reading them. Some publishers provide usage statistics for their emails, but often these vary from one publisher to the next, making it difficult to compare usage across the board. Without being able to track comparable statistics to see what content is actually the most valuable to readers, you won’t know whether the subscription is truly a justifiable expenditure at budget renewal time.
Without an automatic way to remove certain parts of an email, one user may accidentally unsubscribe the entire firm. A specialist tool could automatically clean up emails to remove things like salutations and unsubscribe links to better present the emails and prevent problems that could result from accidental unsubscribes. This is simply not possible if you are using a standard email client.
Another problem with forwarding licensed content is that you may need to provide access information, like login details, or inform the subscribers of limitations on sharing the content. Simple email forwarding doesn’t give you an automated way to insert these details into the header or footer.
These are the sorts of problems that we have been hearing about from our clients, and which we had in mind when we created Vable Inbox - our automated email forwarding solution that allows you to manage and redirect incoming newsletters, alerts and e-journals within your organisation. With Vable Inbox, you can manage your user list, track statistics across various all your publications, add value to the emails you forward, save time, and more - adding up to greater control over your entire organisation’s inbox. If you’d like a trial of this solution, click below to get in touch.