COVID-19: The second bounce of the ball

My last post, about trying to predict what products are going to sell well in this environment made me want to re-read one of my all-time-favourite...

COVID-19: What are people buying during this pandemic?

Predictions from our marketing expert, which was first published on LinkedIn. 

COVID-19: 6 tips for marketing through a recession

This is the second in Roberto's series of marketing blogposts. We can all benefit from his expertise in these challenging times. Read on for analysis...

Is it true that marketing during a downturn is good for business?

Marketing is typically one of the first items to be slashed by management in hard times. During the 2008 recession I received an instruction from my...

Technology and COVID19: What if this had happened 30+ years ago?

Today I wanted to inject some lightness into COVID-19 current awareness. I will declare up front that I am a big fan of technology, especially in the...

What does current awareness mean to me? The entrepreneur's view

I have always been a big believer in the benefits of cross-pollinating ideas – of picking up concepts and techniques from one field, then adapting...
Load more