Blog - Improve your Current Awareness Strategy

Barbie E. Keiser

Barbie E. Keiser

Barbie is an information resources management (IRM) consultant practicing around the globe.

Recent Posts by Barbie E. Keiser:

Techniques for Competitive Intelligence in the Library & Information Environment

As information professionals we play important roles in their organizations’ competitive intelligence program, but often neglect applying that same rigor to our own information environments. Just like others in our organizations, librarians must understand precisely who their competition is, the library “owned” products and services provided to a client base, the words and mechanisms employed to persuade prospective clients, the degree of product/service satisfaction, and most importantly, the value your clients place on each.

Topics: Competitive Intelligence Library Business Skills Organisational Learning Guest Post