Current awareness for business development professionals

By leveraging Vable's expertise and utilizing effective content marketing, you can differentiate yourself in the market, deliver valuable insights, and meet the evolving needs of your clients.

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This guide aims to:

BD Guide - table of contents
BD guide - introduction
BD Guide - Intro p2

More about the guide

In this guide, we'll address the significant challenges faced by business development professionals in the legal industry, focusing on two key areas: 

  • Staying updated with client and competitor information
  • Building strong client-advisor relationships

The legal market is competitive and constantly evolving. To stay ahead, you need timely access to knowledge. You need to stay informed about your competitors' activities, identify and evaluate potential opportunities, and develop a comprehensive understanding of your clients' industries and business concerns.

With decades of experience in the legal information industry, Vable understands these challenges. We recognize that delivering relevant content marketing tailored to your clients' needs and interests is vital to standing out in a crowded market. Building genuine client relationships requires a constant stream of valuable information. It is what your clients expect and what technology enables.

This guide aims to equip you with the knowledge and strategies to overcome challenges, transform your information flow, and foster strong client relationships. By leveraging Vable's expertise and utilizing effective content marketing, you can differentiate yourself in the market, deliver valuable insights, and meet the evolving needs of your clients.

Frequently Asked Questions

Why is it imperative that firms stay informed about clients and the wider industry?

Staying informed about clients is critical for business development and marketing professionals to identify further business opportunities and build stronger relationships with them. You can gather information about clients in many ways, including:

  • Online research and website scanning
  • Social media and press monitoring
  • Client conversations and formal interviews 
  • Networking and events

By leveraging client intelligence, BD professionals can spot new business opportunities by identifying unmet client needs or market trends. This intelligence can also be used to create targeted marketing campaigns and to tailor services to meet the unique needs of individual clients.

Why are we still sending emails to engage clients and potential clients?

Email marketing remains an essential strategy for effective client and lead communication. It serves as a potent tool for businesses of all sizes and types, from startups to established companies. This marketing technique involves sending customized emails to a list, aiming to promote products or services, foster customer relationships, and enhance sales.

How can a self-service solution like MyVable help me?

MyVable enables you and your colleagues to discover and subscribe to news feeds created and managed by your information and knowledge experts. You can create your own personal alerts and dashboards, and specify exactly when and how often you want to receive your alerts.

A Vable Guide to Current Awareness for Business Development Professionals

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