Content aggregation is a process that brings together different types of digital content into one single searchable platform. Content can come in many formats - RSS, webpages, emails, PDFs etc. - so it requires standardisation. Efficient database searching requires the consistent organisation of information. 

Content curation is for end-users who rely on handpicked and focussed content. It can be described as the action of finding, choosing and presenting relevant content on a specific subject matter. The end result (i.e. the relevant material) can then be used by a variety of professionals, e.g marketing, library and information managers, knowledge managers etc. to inform their clients and end users.

With an increasing amount of content and white noise, current awareness needs to be approached strategically in order for the right information to get through to the right people. A careful approach to current awareness with timely, reliable and appropriate information will enable an organisation to jump ahead of the curve to beat their competition.

The most important thing to keep in mind whilst doing your due diligence is that you are looking for a tool that fits into your information strategy, not the other way round. Prepare yourself for conversations with vendors by writing down a list of your priorities in a support platform. Building a list of key requirements will help you stay on track. Don’t be afraid to approach a number of different providers with your list. You are entitled to compare options to help you make an informed decision.