Blog - Improve your Current Awareness Strategy

Library and Marketing: On Friendship and Competition

We’re seeing a growing trend towards a closer alignment between the marketing department and library teams as the two functions come to work together. Admittedly, this isn’t a particularly new trend but it is certainly one that is here to stay. Yet, even after years of discussing the benefits of collaboration, we are still learning how to make our businesses more competitive.

Topics: Library Marketing

Smart Collaboration – The Winningest Strategy Of All

When I was asked to write this guest blog about the relationship between marketing and the library in law firms, I admit I was exhausted by the idea. Haven't we done this enough?  Don't we already know that marketing and the library should be working together to uncover intelligence, develop client insights and keep the lawyers in our respective firms market aware? But then, late last month (February 2017) LMA hosted a well-attended webinar entitled 'Library and Marketing: Why Can’t We be Friends?' so, maybe it is not yet a concept I should take for granted. Clearly I am an early adopter of this concept, one I have been practicing for at least a dozen years. And so, I write this blog – highlighting why we should not only be friends, but also strategic allies jointly aimed at increasing profitability for our firms and job satisfaction for ourselves.

Topics: Work smarter Library Marketing

4 Legal Marketing Tools Your Competitors Are Using to Stay Ahead

So I hear you’re a marketing superstar. You’re doing every single thing within your power, and knowledge, to keep your firm’s marketing in tip top shape. You’ve been writing numerous blog posts and email campaigns for your target audience. Your social media is all pre scheduled throughout the day. You are an organised marketing machine. Though, wait a second. There’s something missing here. Your competitors are still managing to stay one step ahead of you. How are they doing it? Luckily the team here at Linex have got their spy glasses out to give you a sneaky peek at your competitors’ legal marketing tools.

Topics: Technology Productivity Work smarter Automation Competitive Intelligence Marketing Media Monitoring