Blog - Improve your Current Awareness Strategy

My colleague Emily is looking forward to welcoming LMA Conference attendees to her vibrant and historic home city of Atlanta. Many world famous politicians, civil rights giants, sports personalities, artistic and literary figures have called this city home - but there is always space for the visitor to unwind, relax, and enjoy. Here is the ultimate insider’s Guide to Atlanta!  

Content curation has been the epitome of cool for some time. From collections of fashion and literature, to online shopping and YouTube channels, anyone can curate anything. If the curator is an influencer, they can disrupt traditional marketplaces. For instance, the art world once believed that collectors would never buy paintings based on an online image.

We all know how important it is to attend the right conference and we are excited to announce that Team Vable will be at LMA 2019. To help you navigate through this fascinating conference, we have highlighted some interesting and juicy sessions which match up with the LMA Body of Knowledge domains - enjoy our overview!

When I was asked to write this guest blog about the relationship between marketing and the library in law firms, I admit I was exhausted by the idea. Haven't we done this enough?  Don't we already know that marketing and the library should be working together to uncover intelligence, develop client insights and keep the lawyers in our respective firms market aware? But then, late last month (February 2017) LMA hosted a well-attended webinar entitled 'Library and Marketing: Why Can’t We be Friends?' so, maybe it is not yet a concept I should take for granted. Clearly I am an early adopter of this concept, one I have been practicing for at least a dozen years. And so, I write this blog – highlighting why we should not only be friends, but also strategic allies jointly aimed at increasing profitability for our firms and job satisfaction for ourselves.

On October 16th and 17th I stepped in to Nashville to join the LMA South Eastern regional conference. That opened, by the way, with an Elvis concert. Which was an unexpected yet pleasant way to start the day.