These notes are taken from a most satisfying CLSIG event with Alex G Smith. It was a timely wake up call for how machine learning is being perceived; instead of the marauding AI robots of horror movies, it should be the thought of messy misused data keeping us up at night. Above all it confirmed what most of us already know; that information professionals have been designing and providing ‘AI’ for years. Many things currently being touted as such are nothing more than data and algorithms. Analytics and automatic documentation is not AI.