Blog - Improve your Current Awareness Strategy

LMA 2019 - Vable's pick of key sessions

We all know how important it is to attend the right conference and we are excited to announce that Team Vable will be at LMA 2019. To help you navigate through this fascinating conference, we have highlighted some interesting and juicy sessions which match up with the LMA Body of Knowledge domains - enjoy our overview!

  

Engage your fee earners in BD

We have already pointed out that only 20% of firms get their lawyers involved in the sales process. With the right encouragement, your fee-earners can learn business development skills. Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Business promises to be a practical how-to to jumpstart your firm’s growth.

Access to meaningful data can have a massive impact on fee earner behaviour - and get them engaged. How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage Your Fee Earners will look at examples of how teams capture and analyse data and get everyone thinking about BD.

Atlanta LMA19

Create an impactful marketing strategy

Everyone wants to make an impact. Market Positioning: The First Step in Differentiating Your Firm will look at how to take ownership of a marketplace niche. A well positioned firm with a clear, concise message is easier to market and promote in an impactful way.

And once you are standing out from the crowd, follow up with The Perfect Pitch: Through the Eyes of Clients. The pitch offers the prospective client a view into the workings of your firm. It is much more than an expert-for-hire presentation and it is important that they understand how your firm will impact them.

   

Delight and serve your clients

You have gained a new client on the strength of your marketing strategy. Now you need to think about your service with LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement. The legal profession has struggled with customer service in the past, but this session aims to put it right.

With that in mind, how do you Serve Clients While You Sleep? Law firms generally don’t sell anything on their website because their products are their people. But with the help of AI assisted, firm-branded legal software, you can communicate with clients at their convenience.

It’s not just technology that should be the focus, but the mentality of the firm - in the way they approach client relationships. K&L Gates present a case study called The Third Rail: Adding a Sales Function to Grow the Top Line. We want to know more about why adopting a startup mentality was so crucial.

how can lawyers engage with clients?  read more ›

Break down silos and collaborate effectively

Law firms have been trying to improve communications and break down silos for years. We want to highlight two conference sessions to get you thinking about collaboration and cohesiveness. Crazy, Rich Collaboration — Notes From the Field on How to Get IT and Firm Leadership Onboard demonstrate real-life examples.

Legal Operations and Legal Marketing: Collaborating for Success is about working together. Whether your next project is a large-scale initiative or a specific campaign, you and your firm will be more successful if everyone works towards a common goal. Let’s make silos a thing of the past.

  

Communicate your brand

Brand visibility and recognition has never been more important. We want to highlight two exciting sessions. From PSO to PSB: A New Model for Creating Differentiated Brand Experiences will explore how professional services can present a unique, clear and cohesive brand story.

The second looks at digital marketing strategies. 5 Essentials for Becoming a High-powered Digital Marketing Organization sets out practical advice and trends related to digital strategy, content development, distribution, analytics and measurement, and the power of video. When you are investing so much time and money, you need to be able to prove success.

  

Put your clients first - with technology

Legal tech is a vast subject and well covered at the LMA conference. Firstly, Can We Learn From Uber, Amazon and Others and Use Data to Give People What They Actually Want From a Law Firm Website? Successful services rely on data to personalise their offerings. This session asks whether we can apply similar data based consumer centric principles to law firm websites?

The technology landscape confronts marketeers with thousands of products to address different needs. We know you are tech savvy but Like a Shark: How to Apply Intelligence and Killer Instincts to Dominate Marketing Technology aims to give your existing knowledge a boost. You can never be underprepared when it comes to tech.



At a glance:

Day 1
  • 11:15  -  LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement. 
  • 11:15  -  Legal Operations and Legal Marketing: Collaborating for Success
  • 13:30  -  From PSO to PSB: A New Model for Creating Differentiated Brand Experiences
  • 13:30  -  Serve Clients While You Sleep
  • 13:30  -  Crazy, Rich Collaboration — Notes From the Field on How to Get IT and Firm Leadership Onboard
  • 15:15  -  How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage Your Fee Earners
  • 15:15  -  Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Businesses
  • 16:30  -  Like a Shark: How to Apply Intelligence and Killer Instincts to Dominate Marketing Technology


Day 2
  • 11:15  -  5 Essentials for Becoming a High-powered Digital Marketing Organization
  • 11:15  -  Can We Learn From Uber, Amazon and Others and Use Data to Give People What They Actually Want From a Law Firm Website?
  • 11:15  -  The Perfect Pitch: Through the Eyes of Clients
  • 13:30  -  Market Positioning: The First Step in Differentiating Your Firm
  • 13:30  -  The Third Rail: Adding a Sales Function to Grow the Top Line


We look forward to meeting you at the LMA Annual Conference, April 8-10, 2019 in Atlanta, Georgia. Book your demo now, or come and see us at the Vable stand.
Topics: Event LMA Business development Legaltech Team Vable Business strategy