---
title: Five simple (but important) elements to include when creating a strategy for innovation success
description: How do you approach innovation? Here is a handy graphic that streamlines some suggestions made by Alicia Hardy of law firm White and Case
---

[Current Awareness Strategy Blog ](https://www.vable.com/blog)

# [Five simple (but important) elements to include when creating a strategy for innovation success](https://www.vable.com/blog/five-simple-things-to-remember-about-creating-a-strategy-for-success)

 Written by [Clare Brown](https://www.vable.com/blog/author/clare-brown) | February 2, 2022

During January’s [SKILLS22](https://skills.law/) conference, [Alicia Hardy](https://www.whitecase.com/people/alicia-hardy) from White and Case gave us some suggestions to ensure a law firm is successful when implementing innovative solutions. As a result of further reflection, I created this simple flowchart to help you clarify your course of action:

## Creating a Strategy for Innovation Success

Think about these five areas carefully before embarking on any new course of action. 

## Success is 90% in the planning

- Align your team with your organisation’s strategy
- Maintain clarity of mission without being too prescriptive
- Identify quick wins amongst the longer term goals

## Put your people first

- Employ both a “top down and bottom up” approach to maximise buy in
- Understand the capabilities within your team and deploy your talent wisely
- Establish champions across your organisation to generate engagement

## Let your branding do the talking

- Create a distinct brand which works across all your services and activities
- Establish your brand so that your services are instantly recognisable
- Tell your stories and build your brand across all relevant channels of communication

## Does your service deliver?

- Embrace new technology to give your organisation a competitive edge
- Redefine or improve processes to deliver services in line with your strategies
- Listen to your clients (end-users) and be clear about the problem you’re trying to fix 

## And finally

- Keep an open mind about everything
- Acknowledge the things that don’t go well because you always learn something from your mistakes
- If you come to the conclusion that you need expert input, reach out to your network and talk to someone
- Above all, be bold in your ambitions!

[View full post](https://www.vable.com/blog/five-simple-things-to-remember-about-creating-a-strategy-for-success)

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